Do you know what the "French Washing" is? This new expression emerged with the development of the made in France And designates a practice aimed at deceiving the consumer by passing a product for "made in France" when he is not. Dao gives you 3 tips to untangle the true from the false.


"Report a lot"

After the Green Washing where certain brands are trying to give themselves a green image by advocating false ecological approaches, Made in France is today the victim of its success. Making in France is in tune with the times and it can bring a lot ... How much it can cause a lot when it is wrong! A handmade brand in the bag faces up to 2 years' imprisonment and € 37,500 fine.

Explanatory map of French Washing

In order not to be fooled and buy "real" French clothes, here are 3 tips:

1- Read the label

This little piece of fabric is very important. Know that any label must be fixed or sewn the garment so that you can read it after multiple washes. But in terms of obligations, this small label is very free: Only the composition of textiles is compulsory.

A DAO label with origin, manufacturing place and composition

What about the mention of the country of origin? It is simply optional. When this indication on geographic origin is specified, it allows you to know the country where the most important level of manufacture takes place. And there, not the right to make mistakes: this mention (if it is made) must be correct and not deceive the consumer.

And with French brands, we reach a higher level of subtlety. To put it simply, "manufacture" and "create" are 2 different things: a French brand does not necessarily manufacture on the territory. So that a garment can wear the mention "made in France" it must be Coupé and sewn in France. That's good, that's what we do!

Davy cuts jeans
One of our seamstresses making jeans in our workshop

2- Locate the labels

To enhance the companies that endeavor to produce labels on French soil have been created: Living heritage company (EPV), Origin France Guarantee (OFG) and France Terre Textile. A brand that wants to be made in France cannot import a foreign raw material beyond a certain threshold And must be informed with the French customs service.

Since 2017, DAO has been labeled Origin France guaranteed. It means that more than 50% of the unit cost price of our products is acquired in France. To have it, Davy had to spend an audit with the AFNOR Certification office.

3- Ask questions

To find out if a French brand produces well in France just ... To ask questions ! The more questions you ask, The more elements you have to judge the confidence you want to give to the brand interviewed.

Romain advising a client in store

To ensure that a "made in France" product deserves its name, you can ask various questions that will allow you both to test the team's knowledge of the brand's products and transparency on manufacturing. The most important question: Are your clothes cut and sewn in France?

At DAO, transparency is essential. And Romain, evokes better than anyone which makes the specificity of a Dao garment:

"Your personal tips"

Buying French today has become much simpler. There are many points of sale specialized in products manufactured in France such as the French apartment in Paris or at Laurette in Marseille. In addition, the Internet has become a real Ali Baba cave where you can buy Made in France products and find out about their origin in one click (as on our e-shop).

Do not hesitate to share this article if you liked it and tell us in comments what are your personal tips to buy French with confidence.

March 01, 2019 — Davy Dao

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