Lancement : Denim Lin Metis

Launch: Denim Lin Metis

Here is the new version of a jeans that we launched in 2018: Denim Lin 2021. An ecological and responsible jeans, woven and manufactured with French linen. Back on the months of work preceded this launch.


September 17, 2021 — Davy Dao
Ceux qui « font » le Made in France : les 5 interviews de Dao

Those who "do" made in France: the 5 interviews with Dao

French manufacturing is on the rise And through our 5 video interviews, we wanted to show that everyone's role is decisive for driving of an ethical and sustainable fashion.

See video interviews ...

June 18, 2019 — Davy Dao
Denim Stanislas : le 1er jeans selvedge français

Denim Stanislas: the 1st French selvedge jeans

What if we had nothing to envy to Japanese and Americans? What if we managed, in France, to weave our own Denim SELVEDGE? Dao did it, here The first French Selvedge:Denim Stanislas.

See this creation closer ...

April 17, 2019 — Davy Dao
Qu'est-ce qu'un jeans selvedge en 3 points ?

What is a 3-point selvedge jeans?

In store, when we start an explanation on our jeans, the first question that comes to mind is:"What is a Selvedge jeans?"We will explain to you in a simple way the specificity of a Selvedge denim.

I want to discover...

April 14, 2019 — Davy Dao
Les Interviews de Dao ép.5 : Cédric, le tisseur.

Dao ép.5 interviews: Cédric, the weaver.

If you are looking for an exciting story to discover, you are not going to be disappointed. Today, we present to you a self -taught that has left everything to weave denim. This is the last episode of DAO interviews: Cédric!

Whoa, I want to learn more about Cédric ...

April 13, 2019 — Davy Dao
Lin et coton : 3 raisons qui expliquent l'écart de prix.

Lin and cotton: 3 reasons that explain the price difference.

Flexible and comfortable, Lin has many qualities But its higher price can scare more than one brand, if not a consumer. Flax and cotton, 2 natural fibers at a very different price : We will explain everything to you !

I want to understand...

March 30, 2019 — Davy Dao
Explications : Qu'est-ce que le surcyclage ou upcycling ?

Explanations: What is overcling or upcycling?

When they are not made with raw denim, a large majority of our clothes are made from overcrowded fabrics. In store, your reaction is never long in coming, you ask us " What is the overculation? ». It is a technique of revaluing unused fabrics: we explain everything to you.

Discover more on the extraordinary ...

March 11, 2019 — Davy Dao
3 astuces quand on veut acheter Made in France

3 tips when you want to buy made in France

Do you know what the "French Washing" is? This new expression emerged with the development of Made in France and designates a practice aimed at deceiving the consumer by passing a product for "made in France" While it is not. Dao gives you 3 tips to untangle the true from the false.

Read our advice ...

March 01, 2019 — Davy Dao
Les Interviews de Dao ép.4 : Romain !

Dao ép.4 interviews: Romain!

Growing your house is still complicated ... Except when you meet the right people. Romain shares the values ​​of Dao and did not hesitate to join the brand to wear it even further. Between jeans, cut and good humor: here is episode 4 dedicated to Romain!

Learn more about Romain ...

February 16, 2019 — Davy Dao
5 conseils pour prendre soin de son Denim Lin

5 tips for taking care of your denim linen

This is the big day !Hundreds of Denim Lin have left our workshopTo move to your home and in our shop. Before we let them go freely, we thought it would be wise to give youSome tips for taking care of it.

Discover this article ...

February 08, 2019 — Davy Dao
3 critères pour trouver un vêtement éthique français

3 criteria to find a French ethical garment

Fashion is not free from defects. Just like doctors and lawyers who are subject to A code of ethics, we believe that fashion also should follow a set of rules.In this article, discover the 3 criteria which, in our view, bring together what a French ethical jeans should be.


February 02, 2019 — Davy Dao
Les Interviews de Dao ép.3 : les clientes !

Dao ép.3 interviews: customers!

At Dao, Our customers are our ambassador (Rice) s. They know our history, our clothes, our values ​​and do not hesitate to talk about it around them. Today it is 2 of our customers Anne and Charlotte who are in the spotlight, They roam the streets of Nancy with our jeans and know them at their fingertips : This is the interview with DAO, episode 3!

Discover this article ...

January 13, 2019 — Davy Dao