3 critères pour trouver un vêtement éthique français

3 criteria to find a French ethical garment

Fashion is not free from defects. Just like doctors and lawyers who are subject to A code of ethics, we believe that fashion also should follow a set of rules.In this article, discover the 3 criteria which, in our view, bring together what a French ethical jeans should be.


February 02, 2019 — Davy Dao
Les Interviews de Dao ép.3 : les clientes !

Dao ép.3 interviews: customers!

At Dao, Our customers are our ambassador (Rice) s. They know our history, our clothes, our values ​​and do not hesitate to talk about it around them. Today it is 2 of our customers Anne and Charlotte who are in the spotlight, They roam the streets of Nancy with our jeans and know them at their fingertips : This is the interview with DAO, episode 3!

Discover this article ...

January 13, 2019 — Davy Dao
Les ITVs de DAO Ep.2 - Les frangins

Dao ép.2 interviews: brothers!

"75% of millennials think that brands do not make sense and that they are led to disappear", it is with this quote pronounced by the director of DEFI Mode during the "Luxury Trends" conferences that we present to you the history of DAO. Before being our house, Dao is above all a family name: presentation!

I want to learn more about "the brothers" ...

November 25, 2018 — Davy Dao
Les ITVs de DAO ep.1 : Charles Huet, expert du "made in France"

The ITVs of Dao Ep.1: Charles Huet, expert from "Made in France"

With the "DAO interviews", discover the people who share the same values ​​as our house. For this web-series, we have been talking about exciting characters, to tell you stories, necessarily, exciting. Here is the 1st episode: Charles Huet, expert from "Made in France".

Discover the first episode ...

November 23, 2018 — Davy Dao
Suite de l'aventure Denim Lin

Denim Lin adventure

This second semester will be full of new products for Dao with, as a common thread, The manufacture and delivery of contributions, as part of our last crowdfunding. As agreed, it is the time for our regular meeting to share the news about our campaign.

Read more on Denim Lin ...

October 05, 2018 — Davy Dao

Dao Denim Lin: The 1st jeans in lines cultivated in France

Following the launch of our project: Dao Denim Lin, let's take stock of this adventure which takes a completely unexpected turn and to present new photos of our mini-collection around Our linen jeans.

I want to read more ...

April 01, 2018 — Davy Dao
Inspiration : comment porter un pantalon beige

Inspiration: how to wear beige pants

Beige chinos is a versatile part of the male wardrobe. However, many men doubt how to wear it. I decided to realize A 4 -point guide If you lack inspiration.

I take my dose of inspiration ...
September 15, 2017 — Davy Dao
Laver son jeans

10 steps to wash raw, selvedge or black jeans

I have been providing laundry tips to my customers in store for 10 years but i never got the idea to put them in an article. It could not last anymore, so I'm gonna give you 10 really simple pieces of advice to take care of your favorites jeans, to make them grow old well and get a nice washed effect.

Read this...

September 01, 2017 — Davy Dao
Entretenir chaussure cuir 19

3 simple tips to maintain leather shoes

After giving you Tips for washing your jeans, Today we are going to move to a product that accompanies them: The smooth leather shoe.

We will offer you some basic advice and accessible to everyone in order to maintain your precious leather shoes.

Read the advice ...

August 25, 2017 — Davy Dao
DAO 16.oz 6

Quality of Denim Selvedge 16.Oz Time Time

After the Selvedge denims12then14.oz, Here is the Tour du Denim Selvedge 16.oz. The thickest of my Selvedge jeans and, I must admit, perhaps my favorite in terms of patina and wear.

Read this article ...

August 19, 2017 — Davy Dao
DAO jeans 14.oz selvedge chevron moustache

Quality of Denim Selvedge 14.Oz Time Time

After the Selvedge 12.Oz, continue the overview of the wear of my jeans made in the Nancy workshop with the Denim Selvedge 14.Oz Chevron: A unique and exclusive weaving in Dao.


August 19, 2017 — Davy Dao
Ourlet selvedge DAO

Jeans Selvedge: 5 reasons why they are more expensive

Why does "selvedge" jeans always cost more What a basic jeans? In order to answer this question, Here are 5 simple reasons, To understand what makes the quality of this type of canvas and its price.

Okay, I want to understand ...


July 13, 2017 — Davy Dao